Another idea would be to engrave the camera/equipment itself.
The petshop probably hasn't got the right equipment for it, but more and more businesses do. Just ask around in your neighborhood. It will be a very permanent solution though, so be sure not to engrave in plastics ;-)

I like that idea! In my opinion, it's better than the solution presented by Bart because it won't hurt the resale value of the camera, and when it comes down to it, if you lose your camera the person who finds it isn't going to decide whether to return it based on how you put your name and number on it. The pet tag is better than the address label that many people use because it is a bit more durable and also looks nicer :)

how many people will send you back your cacacanon? which world are you living? how can you forget your camera somewhere? excuse me, i find this absolutly stupid!!!!

This is an excellent idea. Now if I could only figure out a way to tag my cell phone.

Guys, I think I must stand near Julio for julio opined! I dont think people are getting honest enuff' to return Yo' equipment when they find the Tag.
Your Cam is with You now, then be creative with yo' shots and Stop worrying about getting it back when its lost/forgotten !!!

well...Anil or Julio, if i find your camera ill be glad to keep it...do you also not put a collar and ID tag on your dog?

Martin, if i find yours, I will call you up and give it back

how anyone can say this is a stupid idea baffles me...not everyone in this world is a bad person...if i find a _____ on the ground i will most likely keep it if it is worth something to me...but if it is marked / tagged with a way to get it back to its owner, i will return it...with no tag, theres nothing you can do but keep it yourself

I think the best soluton would be to engrave the camera itself.
The type of people that arnt honest enough to return it when it has a number and mame clearly attached wouldnt want to use it and most likely try to sell it, if your name and say licence number or phone number are engraved on it theres no chance of them selling it (unless of course the buyer is even more dodgy!).
Then theres no point but to return it.
If u ever decide to resell it, just present your details so the buyer knows ur the true owner.
What would u rather, having bit of extra cash when reselling or losing it and never getting it back..?

cool ! nicely engraved name on this tag makes it more beautiful.

Why not store contact details as a picture on your camera? Most camera these days also provide protection against accidental deletion.

Martin: That's a great idea, and definitely has a professional, clean look to it. As soon as I'm on better terms with my mom (hopefully later today :D), I'm going to see if I can go out and get a tag.

And I gotta agree with Mike, there are still honest people out there however rare they may be and it'd be worth it to see the look on the photographer's face when the camera is returned.

Hey nice post .... Keep up the great work

Great idea, but i doubt anyone would return my 50d